One Of The Best Ways To Shine At Public Relations
Some companies forget customers are one of the most important parts of public relations.
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Public Relations
WATCH THIS: Is A Call To Action Really That Critical?
Keith Yaskin of The Flip Side Communications in Scottsdale, Arizona and Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada, discuss if a call to action is really critical.
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iPR: Apple’s Tax Controversy Offers Fruitful Lessons For Businesses
iPR can end up slicing stories differently than predicted.
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Public Relations: Amy’s Baking Company Reminds Us It’s Business, Not Personal
The lesson is that even if customers slap you verbally, business owners must take the high road.
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Obama Takes Key Public Relations Steps In Tug Of War
The media are already analyzing how these current issues might impact Obama’s legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is taking some important steps for crisis communications:
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5 PR Lessons From Alaska Airlines On Landing Smoothly
Alaska Airlines/Horizon Air took several steps to propel this negative into a positive.
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Public Relations: 8 Ways To Give Speaking More Teeth
While I watched our client pediatric dentist Dr. Lee Weinstein speak to a large group of kids at a community center, I realized even top business executives could learn a lot by watching him.
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Public Relations: Treacherous Territory
Be smart. And if you autmatically assume the people surrounding you agree with you politically, that’s not very smart at all.
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Media Relations: 10 Reasons I Ignored This News Release
When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:
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