Public Relations: Handling Customer Emergencies Part 2
We have two updates.
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Public Relations
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
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Why you should beta test your communications
Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
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Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
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Public Relations: Costco shows social media isn’t the only real time solution
Businesses can still use good ‘ole fashion techniques to prove they’re listening.
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Target and Breastfeeding: How To Turn A PR Problem Into A Positive
PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.
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Smokin’ Public Relations for Grocery Stores
Smoking outside grocery stores surprises me.
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Give Bank of America public relations credit where credit is due
Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to continuing to fulfill all your banking needs.” This part did not necessarily impress me. Big businesses, from insurance
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Lowe’s: Let’s Build Some Better Public Relations Together
How do you think Lowe’s could have improved its handling of this?
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