If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.
Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo Read More »
My Business, a bi-monthly magazine for the National Federation of Independent Business, quoted Loren in its April/May edition. Read this article called “Wrap It Up Turn Your Wheels Into A Billboard.” After you click the link, scroll down to see the article. Check out our previous blog on this topic called “Public Relations: Don’t Be Loud,
Public Relations: Read This If You Have A Company Car Read More »
Pitching the media effectively is not tossing darts.
They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the newsroom. The news director is blaming them for missing a story no normal human being could have known about. They are busy
10 reasons why newsroom assignment editors might ignore your great story pitch Read More »
Sometimes your business must position itself as a voice on an indirectly related news event or trend.
Attracting the attention of bloggers and journalists Read More »
Maybe someone forgot to take my publicity headshot off the dartboard they use to pick what journalists to pitch.
Media Relations: For some PR pros, it’s pitch dark Read More »
All I ask for is an off-the-cuff ruff.
Pooch Public Relations: Hounding my dog Molly about her folly Read More »
My bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide the best products and services to meet all of your banking needs.” Toward the end, the letter read
Public Relations: I might soon be enjoying a $15 monthly maintenance fee Read More »
Starbucks takes the whole customer feedback and conversation strategy to the next level
Public Relations: How Starbucks brews up customer conversations Read More »
Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.
Public Relations: Handling negative customer reviews Read More »
