HR Communications: Don’t Kill The Mood With Silence
Silence is an informal mode of communication snuffing the life out of a customer’s experience.
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Public Relations
Public Relations: When Employees Drive Your Brand Into The Ground
These drivers don’t seem to understand they’re driving around a brand the moment they get behind a wheel.
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Media Relations For Those Who Scream And Don’t Wear Shirts
Someone should offer a personal, media relations product for people who seek a more effective method in expressing their disgust with the media.
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Public Relations: Don’t Be Loud, Obnoxious, Gross Blur
I think the ad’s goal was to make me hungry not disgusted.
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Should Your Social Media Get Nasty?
In the end, my answer boiled down to branding.
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New Video: Staying Focused When Selling Online
If you subscribe to our blog and can’t see the video in your email, please click on the title.
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The Media Prefers To Be Your First
A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were news broadcasts, not reality TV or primetime sitcoms.) I had heard of Good Morning America. That’s a national broadcast. That’s pretty cool. I get
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To Seduce the Media, Shorter is Better
When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own worlds. If he doesn’t grab their cynical attention spans within the first few words and seconds, he will quickly lose
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