Someone should offer a personal, media relations product for people who seek a more effective method in expressing their disgust with the media.
Media Relations For Those Who Scream And Don’t Wear Shirts Read More »
I think the ad’s goal was to make me hungry not disgusted.
Public Relations: Don’t Be Loud, Obnoxious, Gross Blur Read More »
In the end, my answer boiled down to branding.
Should Your Social Media Get Nasty? Read More »
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New Video: Staying Focused When Selling Online Read More »
A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were news broadcasts, not reality TV or primetime sitcoms.) I had heard of Good Morning America. That’s a national broadcast. That’s pretty cool. I get
The Media Prefers To Be Your First Read More »
When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own worlds. If he doesn’t grab their cynical attention spans within the first few words and seconds, he will quickly lose
To Seduce the Media, Shorter is Better Read More »
A communications firm emails a reporter a story pitch. The reporter pitches the idea to managers and producers at a morning news meeting. One of the producers expresses interest, but it’s unclear if her interest will lead to a story airing. Fast forward two and a half weeks. A story in the news now makes
PR Is Like A Magic Show Read More »
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one subject. Keith and I were exchanging emails with someone about the possibility of refinancing. We’ve known her for years. She is very nice. Most importantly, we
Don’t Do The Lingo Read More »
