Public Relations

When Romancing The Media, Don’t Forget The Foreplay

The judge’s decision on Arizona’s new immigration law came down Wednesday. About an hour later, a woman emailed reporters, saying she had an expert for comment. She included background on her client and pasted an Associated Press article about the judge’s decision. She was quick, to the point and appeared to be successfully courting the

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Spare Change

Our guest blogger is Sandra Kotzambasis. She is the new Director of Public Relations at GoDaddy in Scottsdale. Most recently, she was the Assistant News Director at Fox10 News in Phoenix. “Got change?” How many times have you heard that phrase? Usually, it makes you think of something tangible, like money. I propose that we

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Do you speak Jargonese?

Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve spent time in the corporate world or any other office setting, this hypothetical meeting conversation will likely make sense to you: Communicator: “This is a

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