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The 10 Best Ways to Get The Media to Ignore Your Political Press Release

Starting with a subject line that includes 21 words Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain Screaming an opposing candidate is putting someone at risk without offering an interview with one of those people supposedly at risk Putting at the top […]

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Improving Lives One Pitch at a Time

Some pitches hold more significance than business or the bottom line. Groups often send emails to media to raise awareness about health issues. It seems many months are called an “awareness month.” Pitching these stories effectively may be most important of all. Lives are at stake, not necessarily money. Unfortunately, too often, the emails are

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Publicizing Business: The Sky Has Its Limits

Leave a Comment / Media Relations, Public Relations / Loren Yaskin

Technology is wonderful. It allows PR pros to be completely connected. It allows the media to broadcast their reports from nearly every corner of the Earth. But depending on technology too much to sell your client can get your email deleted faster than a satellite signal. Take the email someone with a New York area

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Promote Your Product in Less Than Two Minutes

Leave a Comment / Public Relations / Loren Yaskin

What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story aired in July and lasted 1:54. With so many sources of news, you might think a local environmental story

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PR Mike! You just hit a bullseye!

Leave a Comment / Media Relations, Public Relations / Loren Yaskin

I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the reporter by name. He started his pitch with a short paragraph not about his client but about

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PR Pros Working with Media Minus One

Leave a Comment / Media Relations, Public Relations / Loren Yaskin

This picture is from a news conference in which a police department announced an arrest in a murder investigation. The room included some reporters but what stood out were the photographers without reporters. Weeks later, while covering a stranger danger incident, you could see a TV photographer on a sidewalk trying to interview students by

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Judging a PR Pro by a Cover

Leave a Comment / Media Relations, Public Relations / Loren Yaskin

A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t recall her giving him a heads up the book was on its way. He flips through the book, stops momentarily to check out some bullet points on

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Don’t Fake It

Leave a Comment / Media Relations, Public Relations / Loren Yaskin

Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the reporter’s city. She acknowledges a local journal already published the story and sends him a link to it. She lists video and interview

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More time for your clients on TV!

Leave a Comment / Media Relations, Public Relations / Loren Yaskin

My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite days when the meaning of objectivity was not debatable. Today’s walking and talking reporters and blurred line between journalism and opinionated TV talk shows make her shake

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Getting To First Base PR Style

Leave a Comment / Media Relations, Public Relations / Loren Yaskin

A PR executive emails a reporter, asking if he is aware of a dispute between a city manager and city employees. People have been laid off. Questions are being raised about financial decisions. Public safety might be at risk. The PR pro sends along a press release and says she can put the reporter in touch with the right

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Public Relations

The 10 Best Ways to Get The Media to Ignore Your Political Press Release

Improving Lives One Pitch at a Time

Publicizing Business: The Sky Has Its Limits

Promote Your Product in Less Than Two Minutes

PR Mike! You just hit a bullseye!

PR Pros Working with Media Minus One

Judging a PR Pro by a Cover

Don’t Fake It

More time for your clients on TV!

Getting To First Base PR Style

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