Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key messages especially when they are complex. Don’t pivot. When asked about information from leaked emails, Clinton awkwardly pivoted the focus of her answer to criticism about Russia. It’s […]
Presidential Debate’s 7 Lessons For Business Leaders Read More »
It is not positive when people characterize your response to an answer as a “rant.” Imagine the reactions from clients, employees and the media if a business executive answered a question in such fashion.
Jim Mora’s 7 Media Lessons For Business Leaders Read More »
News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.
10 Presidential Debate Lessons For Business Leaders Read More »
Media training is not about attempting to memorize a script of lines you may or may not believe in. It’s not about stifling your opinions. It’s not about cleverly sidestepping questions, which most people realize you’re doing anyway. It’s not about hammering your critics with hyperbole and overused cliches. It’s not about analyzing your body
10 Media Training Myths Read More »
We recommend companies, after providing media interviews, send a follow-up email to reporters which politely reviews the key points discussed. This is our attempt to help improve reporter accuracy, which too often is absent from journalism.
Handling A Reporter’s Mistakes and Inaccuracy Read More »
Main Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/us-womens-swim-team-body-image-eating-disorders-and-supporting-each-other/88048534/ Sidebar Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/misty-hyman-body-image-message-arizona-state-coach/88049016/
Client News: USA TODAY Read More »
The national news is often nothing more than identifying good local stories and retelling them with higher production value.
10 Reasons You Better Not Blow Off Local News Read More »
We pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. The reporter indicates he will call our client the following week to learn more. The reporter does
How To Lose A Media Outlet In 92 Days Read More »
Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. Reporters often prefer to ignore emails and rationalize they are too busy to answer them anyway. (This rationalization is frequently made prior to ducking into a back room to
10 White Lies Journalists Tell PR People Read More »
As people who try to help businesses appear in the news, we’d like to portray ourselves as experts whose clients come away glowing from every media experience. Well, let’s destroy that image right now. A multimedia journalist showed up at a client’s business, appeared to enjoy a great experience and indicated when the story would
Oh S**t, Our Media Opportunity Just Landed In The Toilet Read More »
