This is our client Steve.
See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was not a moment to go without the jacket. Steve is on set, when TV anchors typically where jackets. So Steve doesn’t look underdressed. A less serious topic may lend itself to a sports coat without a tie.
See Steve’s Shirt: He wore a mostly solid, blue shirt. Shirts with bold stripes don’t tend to look good on TV. Blue is a good color for most people.
See Steve’s Tie: I sometimes wore ties on TV that added nothing to my look. Steve’s yellow tie pops but doesn’t distract.
See Where Steve Looks: He looks at the anchors. This is a conversation. Don’t try to find the correct camera and look into the lens.
See Steve’s Hands: Using your hands when speaking is engaging. Do it but do it without directing traffic. When Steve listened to questions, his hands were not crossed, which symbolizes tension to some people. And Steve isn’t holding notes. Know your subject well enough without needing reminders.
See How Steve Sits: Steve positions himself toward the anchors. I’ve seen guests position themselves toward the camera, offering us a view no one wants to see.