I was a “special projects” reporter during most of my stretch on air. The title meant I mostly aired investigative or serious feature stories. Of course, TV news permits no one into its fraternity without covering their share of crime and light-hearted feature stories. But any PR pro who conducted a simple Google search of me instead of compiling a nonspecific media list would know not to pitch me and clutter my email inbox with the following topics below. And these are just a few samples of the pitches/press releases I received. Pitching the media effectively is not tossing darts.
- Luxurious exotic leather
- Classic car event
- LA Fashion Week (I reported in Phoenix.)
- Appointment of new CEO
- New writing tablets and accessories
- Music concert
- Barefoot running
- Barney live in concert
- New cover for a novel
- Local band wins competition