President Obama’s economic speech offers media training lessons for business leaders.
[youtube]http://youtu.be/NBpABxY1nqc[/youtube]
- Share stories to help deliver key messages. Don’t just deliver facts.
- Explain how issues impact you personally. Don’t speak as simply a business leader.
- Use your location to enhance your interviews. Don’t settle for boring offices and conference rooms.
- Relay how the topic impacts the local community. Don’t speak in abstract generalities.
- Fluctuate your voice and use your hands. Don’t only say the words. Show you’re passionate about them.