A video’s message gets watered down when it includes too many people relaying too many messages. We understand the sensitive situation, in which managers and employees may feel slighted not appearing in a company’s video. Some people will be disappointed.
While planning, we try to be thoughtful what people appear in videos. But pushing in extra sound bites for “political” reasons can make videos slow to a grind and less interesting to watch. Including more sound bites can weaken the essential idea, slowing down the video’s pacing and unnecessarily extending the video’s length.