African American Network for Diversity and Inclusion (AANDI), an organization or employee resource group specifically focused on promoting diversity and inclusion within a workplace, hosted a meet and greet with author Teniqua Broughton at Arizona Public Service (APS) about her new book, My Leader, My Self. Teniqua is CEO of VerveSimone Consulting in Phoenix which […]
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In July, HubSpot wrote, “embedding relevant video content on a landing page has been found to increase conversions by as much as 86%.” This statistic underscores the value of creating engaging and informative video tours, especially when highlighting buildings and properties. To ensure your video tour is both effective and compelling, it’s crucial to ask
20 Key Questions to Shoot for Success Before Your Building Video Tour Read More »
In recognition of National Construction Appreciation Week, we’re highlighting the importance of video in showcasing construction projects. Recently, we captured drone footage of a complex construction project, revealing the intricate details of the work. Our client plans to leverage this video content to demonstrate the scope and quality of their projects. Here are five reasons
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The recent body cam footage from Sunday involving Miami Dolphins Wide Receiver Tyreek Hill has continued important discussions in our country. Beyond those significant conversations about our society, this incident also serves as a crucial reminder for businesses, organizations and government agencies about the importance of having robust crisis communications strategies. If your leadership team
For Merrill Mahaffey, the land is the essence of art. That became a theme for him. “I quit rock climbing, so I had to find some other way to experience rocks,” Merrill said. During a video production project, Merrill shared with us what inspired him to paint his giant Grand Canyon canvas which has greeted
Lindy describes herself as a struggling mom and her household’s only breadwinner. “I didn’t know how I was going to get my girls in daycare,” she explained. A coworker told her that her employer offers a program that helps parents afford daycare and pay for much of it. Lindy applied and received a list of
A Job Flys In To Help Provide Parents Childcare Read More »
GateWay Community College’s Veterans Service Center in Phoenix helps veterans, dependents and those on active duty apply for VA educational benefits. Veterans Services Manager Gary Marabella told us during a video shoot that GateWay uses its campus space as a central area where veterans can interact with each other. The space includes a study area.
Veterans Marching Back To School Read More »
Brand journalism is a key aspect of our ongoing campaign to expand awareness about one of our client’s particular services. For months, we’ve met with employees, interviewed them and transformed their stories into articles for social media posts and the company’s website. We’re reviewing social media and Google Analytics to understand how the articles are
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Don’t let your discomfort become a distraction. Oftentimes, we interview people on camera playing the role of “hosts.” These interviews are not conducted traditionally with off-the-cuff responses from those in front of the camera. Because they’re not responding to questions, they recite scripted lines they memorized. But they aren’t actors. In fact, a lot
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It’s key to find the right people – the right characters. When working on video production projects for your company or organization, one of the first objectives is often to decide the key messages. However, almost equally as important, is deciding who will deliver those messages. No matter the value of what you’re saying,
Who Should Appear In Your Company Videos? Read More »
