In the age of coronavirus, employee communications is illustrating its value as the company glue. Oftentimes, it seems companies spend so much time, energy and money focusing on their customers through marketing and advertising efforts and not enough time on their most important audience: employees. Even before remote work was as pervasive as it is […]
The Power of Employee Communications Read More »
If your organization is considering adding motion graphics or animated illustrations to complement your mix of video production content, first consider the possibilities. Here is an example of motion graphics. Here is an example of an animated illustration. What works best for a particular project? The answer often is very subjective when crafting a story
Motion Graphics and Animated Illustrations – How To Get Graphic With Video Production Read More »
You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a Saturday night, you can sense some serenity while strolling through the open space of a warehouse-like-store, feeling no rush to find an exit. You also would
Is It Sexist Or Do Male Grocery Shoppers Need Improved PR? Read More »
Your organization decides, due to COVID-19, it needs a high-level, virtual tour of a new location or its current facilities. Without too much flash, your goal is to highlight certain features and share important history. Before you start shooting, here are nine questions to ask to help build a virtual tour video that best positions
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In today’s environment, some organizations are turning to video platforms such as Zoom when face-to-face video production poses challenges. How can you ensure a recorded Zoom interview looks as professional as possible? Here are some tips to make sure you’re doing it right. Pick a video conferencing platform allowing you to easily record interviews. Practice
Ensuring Recorded Zoom Interviews Look As professional As Possible Read More »
Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering questions. But beware. Zoom meetings can zip along faster than expected. You might feel overwhelmed, and people will complain if things don’t run smoothly. Don’t expect perfection. Anticipate some
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COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult. Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails
7 Tips For Schools On Communicating About COVID-19 With Parents And Staff Read More »
School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies such as bonds and overrides. In some communities, large percentages of families are arguing for students to return to in-person learning despite the pandemic. Other people are taking
How Can Schools Protect Both Students and Their Image Amid COVID-19? Read More »
As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.
News Media Questions Schools Should Expect About COVID-19 Read More »
Azcentral.com reports a social media photo of Arizona Governor Doug Ducey shows him at a party not wearing a mask or practicing social distancing. According to the news story, the governor’s office argues the social media post was misleading by initially providing an incorrect date of when the governor attended a small celebration for a
Ducey Photo Reinforces Importance Of Social Media Monitoring Read More »
