Keith Yaskin

Arizona Leaders’ Statements Offer Communication Lessons For Businesses

Leave a Comment / Public Relations /

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this […]

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We Can Learn From Two Arizona Moms Who Once Were Homeless

Leave a Comment / Video Production /

During the age of coronavirus, we often think of Anita, an Arizona mother with an extraordinary view of the world despite lacking many of life’s material luxuries. We transported our camera and lighting equipment to her small, brick second-story apartment, where Anita shared her story with us. She had lived in California, homeless and sleeping

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Shula's Steak House

Don Shula – The Ultimate Representation Of Winning With Class

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In 1985, the Miami Dolphins played one of their most significant games since I became an unconditional fan nearly 40 years ago.  The Chicago Bears visited South Florida’s Orange Bowl and threatened to match the Dolphins’ historic achievement of an undefeated season. My Dad is not a gambler, but the week preceding the game prompted

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How To Be Personal And Foster Connectivity While Working Remotely

Leave a Comment / Internal Communications /

Our article first appeared in AZ Big Media. With remote work in the age of coronavirus, many companies find themselves in uncharted waters, scrambling to maintain some type of cultural normalcy in the hopes that engagement and morale don’t flounder. Employee communications – now more than ever – can be a company’s lifeline. And while

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How To Avoid Being An Untouchable, Detached Corporate Figurehead

Leave a Comment / Internal Communications /

Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There are news reports about what motivated him to do it. No matter what motivated him, there is a lesson here:  Don’t wait

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Communicating In The Age Of Coronavirus: How To Effectively Talk With Employees

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Our article first appeared in AZ Big Media. Even when times are good, companies often pour money and energy into communicating with customers before their own employees. This is one of the best ways to erode credibility and trust among your workforce. Employees are companies’ best advocates and can help navigate storms when armed with

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Start Creating A Crisis Communications Plan In 30 Seconds

Leave a Comment / Media Training /

Start creating a crisis communications plan by watching our 30-second video. But be careful! As with a crisis, blink and you might miss something crucial. For more on crisis communications, check out: Communicating In The Age Of Coronavirus:  Are You Winging It? https://theflipsidecommunications.wistia.com/medias/6u4c24dxwz#  

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Communicating In The Age Of Coronavirus: Is Your Company Winging It?

Leave a Comment / Media Training, Public Relations /

Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to handling crisis communications even during normal times. And when companies mishandle a crisis, they make a messy situation uglier. Without a detailed action plan, a business can jeopardize

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