Keith Yaskin

Ensuring Recorded Zoom Interviews Look As professional As Possible

Leave a Comment / Video Production /

In today’s environment, some organizations are turning to video platforms such as Zoom when face-to-face video production poses challenges. How can you ensure a recorded Zoom interview looks as professional as possible? Here are some tips to make sure you’re doing it right. Pick a video conferencing platform allowing you to easily record interviews. Practice […]

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Avoid Mayhem During Large Zoom Meetings

Leave a Comment / Internal Communications, Presentation Coaching, Public Relations, Social Media /

Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering questions. But beware. Zoom meetings can zip along faster than expected. You might feel overwhelmed, and people will complain if things don’t run smoothly.  Don’t expect perfection. Anticipate some

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7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

Leave a Comment / Crisis Communications, Internal Communications, Media Relations, Public Relations /

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails

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How Can Schools Protect Both Students and Their Image Amid COVID-19?

Leave a Comment / Crisis Communications, Internal Communications, Media Relations /

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies such as bonds and overrides.   In some communities, large percentages of families are arguing for students to return to in-person learning despite the pandemic. Other people are taking

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News Media Questions Schools Should Expect About COVID-19

Leave a Comment / Crisis Communications, Media Relations, Media Training, Public Relations /

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.

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Ducey Photo Reinforces Importance Of Social Media Monitoring

Leave a Comment / Social Media /

Azcentral.com reports a social media photo of Arizona Governor Doug Ducey shows him at a party not wearing a mask or practicing social distancing. According to the news story, the governor’s office argues the social media post was misleading by initially providing an incorrect date of when the governor attended a small celebration for a

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Arizona Leaders’ Statements Offer Communication Lessons For Businesses

Leave a Comment / Public Relations /

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this

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We Can Learn From Two Arizona Moms Who Once Were Homeless

Leave a Comment / Video Production /

During the age of coronavirus, we often think of Anita, an Arizona mother with an extraordinary view of the world despite lacking many of life’s material luxuries. We transported our camera and lighting equipment to her small, brick second-story apartment, where Anita shared her story with us. She had lived in California, homeless and sleeping

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Shula's Steak House

Don Shula – The Ultimate Representation Of Winning With Class

Leave a Comment / Uncategorized /

In 1985, the Miami Dolphins played one of their most significant games since I became an unconditional fan nearly 40 years ago.  The Chicago Bears visited South Florida’s Orange Bowl and threatened to match the Dolphins’ historic achievement of an undefeated season. My Dad is not a gambler, but the week preceding the game prompted

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How To Be Personal And Foster Connectivity While Working Remotely

Leave a Comment / Internal Communications /

Our article first appeared in AZ Big Media. With remote work in the age of coronavirus, many companies find themselves in uncharted waters, scrambling to maintain some type of cultural normalcy in the hopes that engagement and morale don’t flounder. Employee communications – now more than ever – can be a company’s lifeline. And while

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