Media Training: Learn From GM’s Clunker Quotes
We understand the importance of repeating key messages, but provide the public information that actually is … well … information.
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Public Relations
For PR Sake, GM Should Switch Law Firms
So why employ law firms, which because of their previous working relationship, might erode to even the slightest degree the trust in an internal investigation?
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6 PR Lessons From Amazon’s Price Increase
You may make more money, but did you lose your reputation in the meantime?
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Media Training: When Media Call, Don’t Screw Up
A 1:22 video on not screwing up when the media call.
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Virgin America: Provide More Details About QB On Plane
While the apology was a smart move, I question the airline’s word choice.
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Public Relations: 14 Statistics About The News Media
Source: Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. Across the three cable channels, coverage of live events and live reports during the day, which often require a crew and correspondent, fell
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Pandora Apologizes After Viagra Ad Appears During Disney Song
When looking at images of Belle, Tiana, Rapunzel, Ariel and Cinderella, we don’t want to imagine, at that moment, a man popping a blue pill preparing to get some.
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Starbucks Should Have Served A Humorccino
We assume Starbucks is still a cool place to work and the employees are hip, but the spokeswoman could have acknowledged that the company might have gone a little overboard in this case.
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Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
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Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
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