Be A PR Star #7: Personalize Your Pitch
For public relations purposes, Keith explains why it’s crucial to personalize story pitches to the media.
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Public Relations
Public Relations: Hotel Sites Should Re-Book Responses
When the media contact you about complaints, don’t imply the customers are to blame.
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Public Relations: Our Ragan.com Story About GM
Click here to read our GM story on Ragan.com.
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PR: Toyota Should Drive Home Company Culture
On one hand, Toyota’s statement takes the proper road in detailing how the company has changed and how those changes place a supreme focus on consumer safety issues. On the other hand, the U.S. Attorney’s Office’s news release indicates this is all about a much simpler concept: morals.
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Media Training: Learn From GM’s Clunker Quotes
We understand the importance of repeating key messages, but provide the public information that actually is … well … information.
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For PR Sake, GM Should Switch Law Firms
So why employ law firms, which because of their previous working relationship, might erode to even the slightest degree the trust in an internal investigation?
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6 PR Lessons From Amazon’s Price Increase
You may make more money, but did you lose your reputation in the meantime?
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Media Training: When Media Call, Don’t Screw Up
A 1:22 video on not screwing up when the media call.
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Virgin America: Provide More Details About QB On Plane
While the apology was a smart move, I question the airline’s word choice.
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Public Relations: 14 Statistics About The News Media
Source: Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. Across the three cable channels, coverage of live events and live reports during the day, which often require a crew and correspondent, fell
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