Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy everyone, but they often stop problems before they snowball into something out-of-control. Explain how this happened. Otherwise, the rumor mill starts churning and speculation […]
Media Training: Tips When Employees Screw Up Read More »
The following steps may help clients better understand your efforts even when your hard work does not land media coverage.
Public Relations: Ways To Prepare Clients For Heartbreak Read More »
If your business ever faces such a situation and you have a heads up, how do you prepare?
Public Relations: 10 Ways To Prepare For A Protest Read More »
The free day of service caters to children who have not been to the dentist in the last year and have no insurance.
Do you want your brand portrayed this way to the public?
Public Relations: Don’t Get Too Wild Read More »
What do you think of H&M’s approach regarding a “living wage”? Read this HuffPost.com story. Also, read this from H&M’s newsroom. How does what a company pays its employees impact its public relations? How are Walmart and McDonald’s handling the debate over their employee pay?
Public Relations: H&M’s Strategy On Wages Read More »
In its one-on-one battle with actor Ashton Kutcher on Twitter, Walmart wins. Here’s why:
Public Relations: Walmart Wins This One Read More »
Newsrooms should be multimedia meccas with company stories, videos and photos. But SAS, a North Carolina-based software company, shows there are many ways to make a newsroom interesting and newsworthy.
Public Relations: Company’s Newsroom Makes News Read More »
Parents need to be parents and make sure their kids brush their teeth whether they like it or not,” said Dr. Weinstein. “You can try to make it fun. Try to instill good habits. Try to share the time with your kids.”
Watch How Arizona Mom Gets Six Kids To Brush Teeth Read More »
Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.
Public Relations: Be Politely Persistent Read More »
