Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course. This isn’t just about a logo. What should your business learn? Some things about your company stand out to people and trigger feelings. Don’t risk losing your brand […]
Don’t Barrel Ahead. Learn from the Cracker Barrel Logo. Read More »
Whether you’re running a college football program or a company, the principle is defining communications success with financial outcomes. Likes and shares don’t pay the bills. Dollars do. If you want expansion, start your strategic communications plan with the revenue goal at the top. Arizona State’s Coach Kenny Dillingham isn’t winning the local NIL support
How ASU’s NIL Gap Reiterates Strategic Communications Starts With Revenue Read More »
I sat in a networking meeting where business leaders went around the room sharing their primary goals. When it was my turn to talk strategic communications, I said bluntly, “Our objective is to make more money.” The room laughed. In public, many organizations say the same thing under layers of more polished language. They talk
Smart Strategic Communications Should Start With Dollars Read More »
An example from our own work involved a video project for a college trying to explain financial aid to students. The script included so many technical details that even a professional actor struggled to deliver it smoothly on camera. We must simplify content to ensure target audiences actually understand. Two Arizona bills highlight this need
Communicating Complex Financial and Technical Information to the Public Read More »
One of the most impactful lessons in communication comes from my favorite football team’s coach. While I’m not sure about his play calling, I appreciate one of his favorite lines: “Adversity is an opportunity.” This is particularly relevant in public relations. In any organization, customer complaints arise. However, how we respond either damages or strengthens
Adversity as Opportunity – A Football Lesson on De-Escalating Disgruntled Customers Read More »
When I was a TV reporter, I often received story pitches from authors and publicists eager to promote their latest books. Occasionally, they even sent me copies of these books. However, I quickly lost interest upon realizing that the pitch centered solely on the book itself. Despite feeling guilty about tossing these books, many were
African American Network for Diversity and Inclusion (AANDI), an organization or employee resource group specifically focused on promoting diversity and inclusion within a workplace, hosted a meet and greet with author Teniqua Broughton at Arizona Public Service (APS) about her new book, My Leader, My Self. Teniqua is CEO of VerveSimone Consulting in Phoenix which
A Phoenix Author’s Insights On Leadership Read More »
The recent body cam footage from Sunday involving Miami Dolphins Wide Receiver Tyreek Hill has continued important discussions in our country. Beyond those significant conversations about our society, this incident also serves as a crucial reminder for businesses, organizations and government agencies about the importance of having robust crisis communications strategies. If your leadership team
Brand journalism is a key aspect of our ongoing campaign to expand awareness about one of our client’s particular services. For months, we’ve met with employees, interviewed them and transformed their stories into articles for social media posts and the company’s website. We’re reviewing social media and Google Analytics to understand how the articles are
Brand Journalism Is Building Awareness For Company’s Service Read More »
Earning speaking opportunities takes patience and persistence. It can feel like a job within a job. Whether your speaking engagements are steady or few and far between, you might want to focus more energy on your efforts to solidify your brand. People can’t hire you if they don’t know you. Take a fresh look at
How To Secure More Speaking Opportunities Read More »
