Organizations often include figures and statistics in their videos. The problem is many businesses do not put numbers in a proper context or translate their significance for viewers outside their industries. Consider people often look at the same set of figures and draw different conclusions.
We watched a commercial stating each year, people in the United States throw away 17 billion toilet paper tubes. That number sounds huge, but is it given the number of people who live in the country? The TV ad went on to explain 17 billion is enough to fill the Empire State Building twice. The video showed an Empire State Building made of toilet paper tubes. This approach hit home the number’s significance. The ad is for Scott and its tube-free bath tissue without the “wasteful” tube.
Make numbers stand out more by putting them in context. Make comparisons. For example, did your company sell enough bottled water to fill a stadium? Did you sell enough items to cover three football fields?