Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay them. We dropped the dogs off, but the vet called us later. She said Marvel’s blood-work showed high levels […]
How A Veterinarian Messed Up A Crisis Response Read More »
As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were
Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications Read More »
After days of covering a hurricane on the coast, we drove hours to return to the news station. I felt at ease, the hard work in the rearview mirror and no new deadlines in sight. I felt comfortable in jeans and a casual shirt, absent the obligatory tie. Experiencing a lack of electricity for several
Video Production: The Day I Bled On Live TV Read More »
When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn
Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi Read More »
While standing in line to enter the theater, a man told me he attended a Styx concert in the 1970s. Inside the building, a woman explained this marked her 15th Styx concert. For most of the audience, their youth had sailed away long ago. A woman in the front row with dangling gray hair practically
Fans Cheer When Couple Who Stood During Styx Concert Leaves Their Seats Read More »
In California, Anita’s mother helped her with her children. After her mother passed away, Anita was homeless, sleeping in a car. She then packed up her family and moved to Arizona. Anita’s children’s names appeared on the calling list of Karen, an employee at a company in the healthcare industry. The two women connected. Karen
Video Production: 7 Steps To Make A Customer’s Story More Compelling Read More »
The only film that defined my childhood more than E.T. the Extra-Terrestrial is Return of the Jedi. For my 11th birthday, my friends filled a theater row in a South Florida mall to see the original rise of Skywalker. Nothing that day stopped the film from capturing our young imaginations, even when the film reel
Stars Wars: The Conflict Within Me Read More »
The printer we purchased less than a month ago ran low on ink. We needed to print important papers for a meeting the next day. We planned to drive to Target or OfficeMax to buy printer ink, but Amazon offered to deliver ink by 10pm that same day. I texted my parents: “We ordered printer
Public Relations: The Day Amazon Delivered Us Free, Same-Day Printer Ink Read More »
We received an email explaining our HOA Board of Directors is considering a proposal to permanently convert one of our community’s two tennis courts into a pickle ball court. (Currently, people can play pickle ball on one of the courts.) We live next door to the tennis courts. One of the reasons we moved to
We Are Opposing Pickle Ball Expansion In Our Neighborhood Read More »
A principal and assistant superindentent told us they determined the judges of our daughter’s school spelling bee last month made the correct decision when they concluded she misspelled the word “poseur.” Our daughter was one of two remaining contestants when she spelled the word “poser.” (Last school year, she included the word “poser” in the
School District Denies Our Appeal Of Scottsdale Spelling Bee Read More »
