Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There are news reports about what motivated him to do it. No matter what motivated him, there is a lesson here: Don’t wait […]
How To Avoid Being An Untouchable, Detached Corporate Figurehead Read More »
Our article first appeared in AZ Big Media. Even when times are good, companies often pour money and energy into communicating with customers before their own employees. This is one of the best ways to erode credibility and trust among your workforce. Employees are companies’ best advocates and can help navigate storms when armed with
Communicating In The Age Of Coronavirus: How To Effectively Talk With Employees Read More »
Start creating a crisis communications plan by watching our 30-second video. But be careful! As with a crisis, blink and you might miss something crucial. For more on crisis communications, check out: Communicating In The Age Of Coronavirus: Are You Winging It? https://theflipsidecommunications.wistia.com/medias/6u4c24dxwz#
Start Creating A Crisis Communications Plan In 30 Seconds Read More »
Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to handling crisis communications even during normal times. And when companies mishandle a crisis, they make a messy situation uglier. Without a detailed action plan, a business can jeopardize
Communicating In The Age Of Coronavirus: Is Your Company Winging It? Read More »
We began among those who shook our heads in disbelief upon hearing that people are stocking their grocery carts with toilet paper at the store. We nodded in the affirmative when someone shared a Facebook post compelling the rest of us to apply common sense instead of panic. However, we are inching closer to the
What Are We Supposed To Believe? Read More »
Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay them. We dropped the dogs off, but the vet called us later. She said Marvel’s blood-work showed high levels
How A Veterinarian Messed Up A Crisis Response Read More »
As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were
Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications Read More »
After days of covering a hurricane on the coast, we drove hours to return to the news station. I felt at ease, the hard work in the rearview mirror and no new deadlines in sight. I felt comfortable in jeans and a casual shirt, absent the obligatory tie. Experiencing a lack of electricity for several
Video Production: The Day I Bled On Live TV Read More »
When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn
Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi Read More »
While standing in line to enter the theater, a man told me he attended a Styx concert in the 1970s. Inside the building, a woman explained this marked her 15th Styx concert. For most of the audience, their youth had sailed away long ago. A woman in the front row with dangling gray hair practically
Fans Cheer When Couple Who Stood During Styx Concert Leaves Their Seats Read More »
