Pooch Public Relations: Hounding my dog Molly about her folly
All I ask for is an off-the-cuff ruff.
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Public Relations
Public Relations: I might soon be enjoying a $15 monthly maintenance fee
My bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide the best products and services to meet all of your banking needs.” Toward the end, the letter read
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Public Relations: How Starbucks brews up customer conversations
Starbucks takes the whole customer feedback and conversation strategy to the next level
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Public Relations: Handling negative customer reviews
Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.
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Public Relations and Social Media: How to convey bad news to customers
Other businesses should take a similar approach if the shoe is ever on the other foot.
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Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
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Why you should beta test your communications
Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
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Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
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Public Relations: Costco shows social media isn’t the only real time solution
Businesses can still use good ‘ole fashion techniques to prove they’re listening.
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