Public Relations

Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi

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When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn […]

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Public Relations: The Day Amazon Delivered Us Free, Same-Day Printer Ink

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The printer we purchased less than a month ago ran low on ink. We needed to print important papers for a meeting the next day. We planned to drive to Target or OfficeMax to buy printer ink, but Amazon offered to deliver ink by 10pm that same day. I texted my parents:  “We ordered printer

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How To Distinguish Your Content From The Rest Of Society’s Silliness

Leave a Comment / Internal Communications, Media Training, Public Relations, Social Media, Video Production /

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting

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We’ve Watched Companies Break These Rules For Video

Leave a Comment / Presentation Coaching, Public Relations, Video Production /

When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways

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99% of Story Pitches Are Horrible

Leave a Comment / Media Relations, Public Relations /

Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media.    https://theflipsidecommunications.wistia.com/medias/hqea9kpfjt?embedType=async&seo=false&videoFoam=true&videoWidth=245  

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Red For ED Campaign Faces PR Danger

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[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] What if the crowds of demonstrators shrink? What if the weekend slows momentum? I already hear the questions about the sustainability about the Red For ED campaign highlighting concerns from teachers and school employees. First, even people not passionate about Red For ED can appreciate its initial success. Debate about teachers’ salaries is

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